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Executive education — The new imperatives

AM Thimmiya examines the changing demands in executive education and advises how training providers can gear up to meet the new challenges

“We can no longer promise you employment for life; we can, however, promise you employability.”

In today’s wired world successful corporations need to change the rules of the game. To be a leader in the information age one has to be equipped with the best training that cuts through the competition and reinvent their jobs, work practices and processes by embracing new technologies and developing new solutions.

Corporations that can constantly reinvent themselves will drive the future. Today a company has two major sources of growth, namely knowledge and human resources. Knowledge becomes very important as we are living in the information age and human resources to help access and utilise this knowledge. A corporation must have both these resources at peak condition all the time in order to succeed. This article identifies the shift in organisations’ demands for executive education and how the training providers can gear up to meet the new challenges. We’ll examine how these new imperatives will influence the selection of executive education providers.

UNPRODUCTIVE PERIOD
The user has just attended a course and what he will have gained from it is relative to his own work situation. But in general most participants will come out confused, unable to apply what they saw in their training room to their day-to- day work, asking themselves whether the course was really worth the effort. If the course has been designed and customized around the TNA model, then even though he may think that too much information was given to him in a short period of time, he will slowly begin to see the application within his work environment, some may see it during the course itself.

Initially the users’ knowledge will be minimal but hopefully his ideas for possible ways of using the course material should be numerous.

PRODUCTIVE PERIOD
Following the initial period of mystification which every beginner goes through, he can begin to apply his newfound knowledge to specific jobs. It is now that he really starts to understand and begins to learn how best to use the acquired knowledge for himself and get the desired results.

STAGNANT PERIOD
Once he has reached the limits of the knowledge, or his own capabilities, he then goes into a state of disenchantment. This inactive period may have come about because he may have tried to apply his knowledge to an area not designed, or because he now needs more advance information on how to continue. In every case an antipathy towards training develops, where he then believes that what he has undergone is worthless. The emphasis should be on the ‘stagnant period’ of a user’s learning course and counter it with either advanced courses, revision courses, new courses or updates. Alternatively regular seminars can be held which act as revision courses.

Although good training early in the user learning curve will do away with a lot of trivial questions, a fair amount of guidance and assistance will be needed. A clinic and surgical approach can be a superb way of providing support. Hopefully training, consulting and the helpdesk can play a major part in executive development.

(The writer is Vice President & Head- Aptech Corporate Training Division )

To be continued next week

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