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Strategies for landing a choice board post

Let people know about your aspirations to get on your company’s board, including your employer’s chief executive, advises Kemba J Dunham

Want to land your first corporate board seat? The good news is that companies increasingly look for senior-level executives with a diversity of skills and backgrounds. But while the old boys’ network is fading, you will still need to do some smart networking to get noticed by recruiters or board nominating committees.

To enhance your visibility, let people know about your board aspirations. This includes your employer’s chief executive — and, with his or her permission, outside directors on the company’s board.

“You want to cast your net as far and as wide as possible,” says Charles H King, head of the Americas global board services practice of recruiters Korn/Ferry International. Involvement with cultural, religious and political groups provide good networking opportunities as well.

King suggests aspiring board members acquire knowledge about corporate governance by attending governance conferences, which can also provide access to valuable recruiters and other contacts.

Nonprofit board service represents another highly regarded way to get to know directors of public companies and gain relevant board experience. Jenne K Britell, a 59-year-old consultant, was on the board of the Franklin Institute, a Philadelphia science museum, when fellow board member William Avery asked her about becoming a director of Crown Cork & Seal Co., where he was then chairman and chief executive.

Britell joined Crown Cork’s board last year and subsequently gained directorships at three more publicly held concerns. “Nonprofit boards increasingly resemble public boards in terms of recognizing their ethical, moral and fiduciary responsibilities,” she says. She estimates she has served on more than a dozen such boards during the past 25 years.

Britell believes her global and financial experience as former executive vice president of global consumer finance for General Electric Co.’s GE Capital Corp unit also helped her win public-company board seats.

Online matches

Most directorship searches begin through informal channels. Now, a San Francisco start-up called BoardSeat.com is trying to automate the initial steps.

The matching service targets people seeking their first board seat at private companies or newly public ones. Individuals register at its Web site free of charge and provide information such as their current position and functional expertise. BoardSeat electronically matches candidates with openings. The online searches cost companies between $1,000 and $2,000 each. BoardSeat also conducts retained board searches.

Rich Bialek, 44, a former Internet executive, recently used the service to obtain a directorship at Serengeti Software, a closely held software company in San Jose, California. He says it took about 10 minutes to fill out the online questionnaire. Within a few weeks, he met BoardSeat’s founder and CEO, Stephen Fowler. Fowler says the system will soon be even more automated. Currently, he says, “If the system brings their name up, then we contact them.”

Board Equality?

More women join corporate boards each year, but that growth has slowed lately, recent surveys suggest.
Catalyst, a New York research and advisory group, has tracked the incidence of female board directors since 1993. “There were big upticks and then the increase became very small” — largely because many businesses stopped recruiting women after naming one to the board, says Sheila Wellington, Catalyst’s president. Nonetheless, she adds, the number of female directors “keeps going up”.

The growth in women’s boardroom presence partly reflects the efforts of numerous groups that assist in networking with recruiters and nominating committees. Among them is the Financial Women’s Association. Founded in 1956 in New York, it also has chapters in Boston, Washington, Chicago and San Francisco. Members must be financial executives or hold a management role with a financial-services firm.

Besides reaching out to uncover corporate board openings, the nonprofit group hosts events where members can learn more about board service from experts.

Catalyst, which established a corporate board placement service in 1977, presently acts as a go-between in placing between 12 and 15 women on public-company boards every year

.—www.hrhub.com

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