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Passionate
about building brands
Alok Bharadwaj is known for his achievements in brand
building, sales force management and various aspects of consumer
marketing. He shares with Punita Jasrotia the secrets of establishing
a brand
Movements
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Issue
dated
09th Dec. 2002
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Sify’s
wireless Net fulfils elusive broadband dream
While
most other players are on the ropes, Sify has jumped ahead by signing
up thousands of customers for its wireless broadband service. Srikanth
R P analyses Sify’s strategy, which has made it a rare success story in
the Indian broadband space
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