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Story this Week |
Demand
for tech writers rising
They are the people who turn the complexities of the
computer into simplicities on paper. And spurred by growing
demand, the tribe of the scribe is increasing. |
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Issue
dated
24th March. 2003
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Building
the great Indian software brand
Indian software services companies invest a mere 1-2 percent of revenues
in branding initiatives. Ergo, India Software Inc. lacks a focused approach
towards branding and it’s high time we get moving aggressively on this front,
says Pankaj Mishra |
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