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It pays to be different

A veteran in the IT industry, Shakti Sagar has always believed in doing things differently. He tells Venkat Pulapaka why he considers himself to be a facilitator in his organisation, and not the big boss

Shakti Sagar knows how to convert the challenges of life into opportunities for the growth of his organisation and associates. The managing director of ADP Wilco India (a fully-owned subsidiary of the $7 billion Automatic Data Processing Inc), and a member of the Global Excom of Wilco, Sagar is also president of the Hyderabad Software Exporters Association (HySEA).

After graduating with honours from Bombay University in 1976, he joined Microcomp’s Office Automation division as a marketing executive. Fresh out of college, he had minimal knowledge of the equipment that was being manufactured and marketed by Microcomp (then the parent company of HCL). However, he was determined to make it big. With loads of self-confidence and determination, coupled with commitment and positive thinking, Sagar worked smartly and soon rose to head direct institutional sales for the Western region. What helped him grow was his commitment to his company and his ability to connect with his clients easily.

During the seventies, computers were yet to impact the Indian market, and it was calculators that were expensive and wowed consumers. Sagar cashed in on the fact that he could play a major role in revolutionising the calculator market in India.

After working for four years with Microcomp, Sagar joined Microsense Computers in 1980, as a regional manager. From commerce to marketing of efficiency equipment to marketing of computers, Sagar’s transition to information technology

was smooth but challenging. Microsense was the first joint venture of ANRICH (Andhra Pradesh Non-Resident Inves-tment Corporation). As he gained in confidence as a marketing man who understood the needs of his customers, he gained the trust of his management. In recognition of his exemplary service, Microsense moved him to his hometown Hyderabad, the company’s headquarters, as product manager in 1983.

Sagar was involved in the launch of the first IBM PC compatible computer system in the Indian market. This was a major challenge because, besides his product management responsibilities, he was also responsible for the purchase and maintenance of systems in the company. His ability to adapt to new environments and learn new skills helped him immensely.

It was during his productive stint with Microsense that Sagar met four other like-minded professionals who have stood together all these years, advocating and implementing common values. The four professionals, who are today part of the management at ADP Wilco in Hyderabad, include A Tyagarajan who heads finance and HR; V Laxikant, who heads BPO, ADP and Systems; S Ganeshan, who is the director for quality assurance and client service; and, B Balaji, the director for products and production. Says Sagar, “We may be different persons, but we honour the same values. This is the key for any relationship to last.”

This unity, and Sagar’s rich and varied experience, motivated the five colleagues to branch out on their own and make it big in a challenging field. Thus was born the first IT business consultancy in Hyderabad. Sagar and his friends established the consultancy firm, Caray Infoware Systems in 1986, with a small capital and backed by loads of confidence.

Within a short span of time, the consultancy bagged two major orders—one from CMC and the other from Intergraph Corporation, USA. In 1987, Intergraph was the first multinational company that was planning to start operations in India by setting up a 100 percent EOU software development centre in Hyderabad. Sagar and his associates played a major role in Intergraph, establishing its centre in Hyderabad. During the eighties and early nineties , IT was still an unfamiliar industry for the Andhra Pradesh government. And thanks to the innumerable rules and licences, setting up a software development centre in Hyderabad seemed next to impossible. But Sagar and his friends overcame every hurdle and ensured that Intergraph successfully opened its centre in a short span of time.

His association with Intergraph India Software took an interesting turn in 1987, when looking at his go-getting leadership qualities, Intergraph Corporation offered him a position on the board of its India operations. The team of five dissolved their company Caray Infoware Systems, and became a part of Intergraph India Software. Sagar joined as the head of Intergraph India. The success of the company encouraged other American organisations to set up operations in Hyderabad.

After nine long years with Intergraph India, Sagar’s career took another challenging turn. D E Shaw & Co of USA (an investment bank) was keen to set up its offshore operations in Hyderabad. In 1996, Sagar was instrumental in establishing D E Shaw India Software Private Limited, a subsidiary of D E Shaw & Co, and became the company’s managing director. His four friends also joined him in different capacities.

During all these years, Sagar honed his HR skills. At D E Shaw, he advocated a culture of openness in the office. He strongly believes that the office ambience plays a vital role because it gives employees a sense of pride, shows the company’s commitment to its people and a better work environment definitely enhances productivity. And the office environment at D E Shaw reflected just that—a dynamic, creative organisation with an open and informal culture. This bridged the gulf between the management and the employees and motivated the staff to excel in their functions.

This open and informal culture stood in good stead when the company suffered a major setback in 1999, with the collapse of the Russian economy. D E Shaw’s future was at the crossroads. The parent company was seriously considering either selling or downsizing its Hyderabad operations. ADP Wilco offered to take over D E Shaw’s Hyderabad centre. After prolonged discussions, D E Shaw agreed to sell a part of its software solutions division to ADP Wilco, but was afraid to lose its skilled staff. A feeling of uncertainty engulfed the employees and they were afraid of losing their jobs.

“Building confidence in your associates is a big challenge in today’s knowledge-based IT industry,” says Sagar. He stepped in to sustain confidence levels among the employees. He requested the management at D E Shaw to be open with the employees about the sell-off and give them a choice to either stay back or join the new company being formed. Some of the employees switched over, while many stayed back. Thus Sagar was successful in tackling a major HR challenge.

After this success, Sagar, along with his friends and some of the D E Shaw associates set up the Hyderabad development centre for ADP Wilco. He continued to introduce innovative HR initiatives at ADP Wilco too, such as an open and creative office culture. One interesting concept that he introduced at ADP Wilco is that of rotating jobs at the top. All the five directors, including Sagar, regularly rotate their assignments. The idea is that every director gets enough opportunity and exposure to all the functions of the organisation. This would help in the seamless functioning of the organisation on a day-to-day basis and facilitation of the decision-making process.

Says Sagar, “If a person has the will, a positive attitude and self-confidence, and he has an exposure to all the segments of an organisation, he can create many milestones in his career. And with the support of committed associates any person can reach the pinnacle of success.”

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