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B Players in focus

Mohan Babu is a software consultant based in Colorado Springs, US. E-mail: mohan@garamchai.com

Star performers are not necessarily the best team players. MOHAN BABU writes why organisations are now understanding the need to nurture their B Players—the dependable and consistent workers who play very critical roles in all functions

An interesting article advocating the need to nurture “B Players” in organisations appeared in a recent issue of Harvard Business Review. The article titled “Let’s hear it for B Players,” based on extensive research by Vineeta Vijayaraghavan and Thomas J DeLong, stirred debates on the need for organisations to recognise and nurture B Players—a fact most middle-managers already knew in their hearts but failed to profess to senior management. The article classifies B Players as those in a rough ranking are neither fast-track A Players who make up the top 10 percent, nor the struggling C Players who make up the bottom 10 percent, and goes on to argue that organisations need to start focusing attention on the middle-rung players and not just lavish attention on the stars.

Most of us might recall working with one or more “star coders” (or maybe you happen to be one) and are in awe of such super-programmers who can switch between languages, platforms and technologies with ease.

They are the ones whose code complies from the word go, and they are also the ones with all certifications imaginable, commanding the highest billing-rates around. Interestingly, such star coders are not be content to “settle down” in a corporate setup and will be more content fluttering from one project to the next or one company to the next. Statistics abound on how a good programmer reportedly works 20 times as fast as a bad, and the resulting program is either up to 20 times shorter or has 20 times less bugs (or both), with more functionality at the same time. It is also a fact that a really “good” programmer/geek rarely tolerates less talented programmers, and hence is unable to be a team player.

This is where, even IT managers are coming to realise the importance of their B Players, non-star programmers people who have worked on the systems extensively and are able to provide dependable, consistent output. This, even though the time taken by such B Players may be more than what an ace programmer would take. The article, while talking of B Players, categorises them as:

B Players who are “recovered A Players”: The author, Vineeta Vijayaraghavan, in a recent interview quotes the example of one of the top 20 performers at Microsoft, who was an A Player who burned out and went rock climbing. He later came back, but to a smaller group—a think tank for new-product development. He is a “recovered A Player” because he comes from that world. He maintained calling cards from that world. He knows how it works, and he can move in and out of that world.

B Players who are the “go-to” people: Those who have an extraordinary feel for the processes and norms of the company. They can make connections and go across departments and divisions to get things done. They’re familiar with who really has the power, even if it’s not the person in the formal role.

B Players who are really just plain mediocre performers: Those categorised as “middling”. The authors say that the real issue with these people concerns alignment, an issue of where and how to use their skills. Skilled managers can try to extract good output even from mediocre performers who are motivated to do their best.

A while ago, on a trip to Washington DC, I happened to have an interesting conversation with a senior manager working for a “big-three” Indian company. He had risen up the ranks fast and got promoted to the role of a delivery manager. He was, what you would call, a typical go-getter and an A Player. After having spent over nine years at the company, however, he was slightly discontent and was seriously contemplating moving on to the role of a B Player. The reasons were not hard to see. As a senior manager, he was expected to be on-call, fighting all the fires and ensuring smooth delivery of all the projects in his portfolio, and was expected to travel globally at a moment’s notice. After spending a few years as a “high flying” consultant, he wanted to start balancing his work-life with the needs of his young family. The company valued and promoted go-getters; and the management back in India was finding it extremely hard to empathise with him since he was making top-dollars and getting to work on cool technologies. Mr A Player, meanwhile was seeing his peers in the US settling-down, living the “American Dream”—wife, kids and a nice house in the suburbs. Not surprisingly, he quit the company a few months after he got his greencard, joined the client as a team-lead and settled down.

Moral of the story: Even Indian companies (or I should say, especially Indian IT companies) that are grappling with visa restrictions, should go the extra mile to keep their all their employees, including those deputed overseas, happy. In the process if some A Players want to transition into a slower pace, they should be encouraged, making for a win-win proposition.

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