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Why hire ‘culturally fit’ people?

Sudipta Dev / Mumbai

A wrong hire can cause an organisation three times the annual salary of the individual and might also cause irreparable damage. Knowledgeable managers realise the criticality of hiring the right candidate who can be a ‘cultural fit’ in their existing teams. While many organisations conduct ‘cultural tests’ (to find out the character, aptitude and communication styles), there are other who hold negative interviews (pressure/no-win situations) to observe how candidates hold up under stress. The aim is obvious—every organisation has its exclusive culture and does not want to jeopardise it by hiring a misfit.

“Organisation culture is akin to the DNA of a human organism, which is unique and specific. These are characteristics that have made the organisation what it is. Each organisation’s culture has its own strengths and weaknesses. So when an organisation recruits people, it decidedly wants those who are talented and competitive notwithstanding and ‘fit’ into their culture,” says Pramode Sadarjoshi, director and head of human resources at Cognizant Technology Solutions. He adds that organisations do not want any outsider to come and disturb the cultural fabric of the company—its values and ethics, work style, leadership patterns, philosophy of running the business and managing its people. In fact, they are always on a lookout for people who can enhance their culture. Cognizant, he asserts, is very conscious of this issue and consequently recruits 60 percent of employees from campuses so that they can be groomed and nurtured into the company’s culture.

The concept of culture is very critical at the time of introducing organisation-wide changes. Sanchita Singh, senior manager HR of Techbooks India adds that this is one of the reasons why many strategic planners now place as much emphasis on identifying strategic values as they do on the mission and vision of the company—for it hits the bottom line of the organisation.

Disastrous consequences

Singh cites the example of a manufacturing organisation, where the average age of people was above 35 years and they were rigid and stagnant in their style of working. The management hired an achiever from the software industry (which was at its boom then), to introduce a new style in keeping with the times. He was known to have introduced drastic changes in the software companies he had worked with. He was very aggressive in his working style and had also worked in the manufacturing industry earlier. The organisation had not checked the ‘cultural fit’ of the individual. He took charge as the head of operations and started introducing major changes. It led to a lot of opposition, which ultimately affected production and he was asked to leave.

Harish Govind, general manager-HR of Blue Star Infotech gives another example of an organisation where, after the appointment of a senior person in the commercial function to deal with internal and external customers, complaints started coming in from existing customers about the products. This was a new phenomenon as earlier there had been no complaints. It was later realised that as the functionary was not behaving properly with the customers, as per his position, and was not sympathetic to their problems, the consumers were upset and they decided to protest by lodging product complaints. “We tried to salvage the situation by having counselling sessions with the individual but it did not help too much and he ultimately left the organisation. Had a temperament check taken place, either through a structured process or reference check, the company could have saved quite a bit of money and time,” adds Govind.

In another IT organisation a vigilant HR team was able to prevent a crises by turning down a candidate highly recommended by their project team, says Raghav, moderator of HrinIndia and chief editor of Hrudaya magazine, “We did a couple of reference checks and found something fishy about the candidate’s attitude. Eventually HR rejected the candidate (who had an attitude problem) despite a lot of pressure from the project team. Two months later he joined a large company and was terminated for the inability to carry on with other team members and because of his attitude.”

Cultural tests

Many organisations like Techbooks have started incorporating tests at the time of hiring to check the cultural fit of the candidates. According to Singh, these tests include: subjective assessment of the candidate at the time of hiring; reference checks with previous employer and professional associations; and psychometric tests (that include different psychological tests for different levels). At Blue Star Infotech “cultural tests” are embedded in the interviewing process, particularly for senior positions. “We ask candidates certain questions and judge the reactions to certain simulated situations which gives us the answers we seek,” informs Govind.

Leading executive search firm ABC Consultants, conducts psychometric and competency tests like SHL (Saville and Holdsworth) and Thomas Profiling to get an indication of the temperament of the candidate. “At the client’s end we do a Need Gap Analysis and first check on whether the competence required are in place. If there is a choice among the best candidates (after filtering the best ones in terms of competence, cost to company, qualifications, etc), then an informal, intuitive process determines the better culture fit among candidates,” states Tarun Bali, CEO of ABC Consultants.

Test for temperament

Among the most widely used tests globally are the SHL, the OPQ (Occupational Personality Questionnaire), the DISC (Drive, Influence, Steadiness, Compliance), the MBTI (Myers Briggs Type Indicator), the PAPI (Personality and Preference Inventory) and the 16PF (16 Personality Factor) test. “Temperament tests are most important for middle management levels onwards. It is critical for candidates being interviewed for managerial or leadership positions, and sometimes even project lead roles should be tested for temperament,” informs Sadarjoshi, adding that at Cognizant even campus recruitments (though not in detail), the company finds out cultural “fitness” through a battery of tests.

While most HR experts believe that these test are important for mid and senior levels, a few like S N Jadhav, chief people’s officer at GTL Limited, insist that the IT industry being people dependent, it is very important to hire people with the right temperament and therefore the tests need to be used across levels in the organisation.

Companies, however, need to be aware of the strengths and weaknesses of the different types of tools and also do the analysis with care.

Negative interviews

Negative interviews are sometimes used to test how an individual will respond to a potential negative/ stress situation. These interviews, though less common, helps in evaluating the true nature of the candidate. “Negative interviews are done to find out if the candidate is short-tempered or how he/she can handle stress. Instead of just asking, the interviewer will make the interview itself as stressful as possible,” explains Bali of ABC Consultants. His advice: The best way to handle such a situation would be to answer all questions in a positive and professional manner and pretend not to notice the interviewer’s attitude.

In HR parlance this method is called a Stress Interview. “All kinds of questions are asked to understand how a candidate will react to the stress and his ability to instantly answer the most intriguing questions,” points of Raghav. According to Jadhav of GTL, these interviews may be used to weed out individuals who react defensively or are easily influenced. Stress questions and techniques are also used in various interviews. “The technique tests a candidate’s ability to be articulate and graceful under pressure. An example would be of an interviewer speaking quickly and aggressively, perhaps opening with why should we hire you?” he explains.

The best interviewer

And who is best equipped to take these interviews—the HR manager or the placement consultant? The opinion is almost unanimous in favour of the HR manager. The reason is not difficult to guess. It is the HR manager who best understands the organisation culture and can identify which candidate can fit in the setup. While standardised tests can be used by HR managers with inputs from psychologists, Singh warns that certain higher level psychological tests for assessment of personality and other attributes, should be used only under strict surveillance and with proper training. Acknowledging that HR managers are best aware of company culture while recruitment consultants have a better handle on candidates (since they meet more candidates of diverse nature), Bali states that it is better for HR manager and recruitment consultant to come together to design/ conduct interviews/ tests.

Cultural tests can in fact also used as a filtering tool. Bali explains how: “When the market is tight and there are many jobseekers, a culture-fit tool can help narrow down the applicants pool. Conversely, when jobs are plentiful, the culture-fit tool allows job-seekers to ‘de-select’ themselves by reducing the options to these companies they believe would match well with their values.”

It is not easy to find a perfect match between a company and an employee. The cultural, temperament and stress tests, can result in a win-win situation for both the organisation and the employee.

Send feedback to sudipta@expresscomputeronline.com

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