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Multiple career opportunities are available for
those interested in making a career in creating and developing websites,
says Nikita Singh
 Aesthetics,
ease of use, interesting content and a variety of factors combine
to create a website. Web developers work behind the scenes to create
an immaculate website, one that is interesting, attracts more hits,
retains customer attention and creates top-of-mind recall. Ease
of navigation, consistency of overall layout, depth of content,
originality, and quality of execution are a few prime factors to
be considered when developing a website.
What is Web development?
Web development comprises a set of functions
that include building, designing and supporting websites. The popular
career options are:
Programming—Web developer, webmaster;
Design & Graphics—Grap-hics designer,
visualiser;
Others—Website coordinator, content writer,
etc.
- Web developers: They develop websites in coordination with
the organisation for which the website is being made. They decide
on the hardware that the site should use, the software necessary
to make it function properly, the appropriate design and navigation
to attract users to the site in a manner that will add value to
their business and create recall value, ensuring they visit the
site regularly. To process all this information and reach it to
the right people at the right time, involves a great deal of programming
behind it. People who generate these programs for the Web are
called Web developers.
In this Internet-oriented world, there is a wide
scope for Web programmers to prepare multiple applications for the
Net. Web programming involves skills ranging from front-end tools
like Java, VBScript, etc, and back-ends like MS-SQL, ACCESS 2000,
etc.
- Webmaster: A webmaster is responsible for the overall look
and feel of the website. Once the website has been built and tested,
this person makes sure that the content remains current and accessible,
refines structure and content as necessary, and evaluates both
direct user feedback and the information from usage statistics
to make sure the portal meets the needs of various groups.
- Design and graphics: A designer gives the website its unique
appeal that reflects the corporate ethos. Aesthetics of presentation,
design and colour elements, navigation, are a few functions that
you will be responsible for as a graphics designer.
- Project manager/website coordinator: Project managers work
across functions to make sure projects end on time. This role
requires communication, organisation and interpersonal skills.
You will require an understanding of technology but will not execute
the work yourself. You will work in tandem with the client/organisation,
coordinate between front-end and back-end to come up with a site
that reflects the aspirations of the client/organisation, supports
the business objectives, has an easy flow and navigation, etc.
- Content developer: A content developer writes, edit and collates
information that appears on the website. “Flair for writing,
ability to ferret information, edit and explain it are some essential
qualities for a content developer. A good sense of how to tell
a story is also important, as is a mastery of the form in which
your work appears. Most jobs require both writing and editing
skills,” says Sudhir Mathur, senior vice-president and head
of global marketing, Aptech Computer Education.
Skill sets required
With opportunities existing on such a diverse
scale, the skill sets required for a successful career in the IT
industry vary as per your chosen field.
For graduates in engineering looking for an entry
into the IT field, the options are many. For example, an engineer
may want to take up an intensive, high-end course in programming
or networking, and likewise.
Nikita Singh works with Aptech Computer Education
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